Privacy Policy

Effective Date: May 14, 2026  ·  Last Updated: October 14, 2026

Valcour LLC (“Valcour,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to valcour.co and any services, applications, or integrations we provide (collectively, the “Services”).

If you have questions about this policy, contact us at contact@valcour.co.

1. Who We Are

Valcour is a B2B SaaS strategic intelligence platform that helps a small, selected group of client companies — typically B2B SaaS companies between $10M and $100M in ARR — improve their go-to-market performance. We combine strategic advisory work with a proprietary autonomous intelligence platform that observes a client's marketing, sales, and customer data and surfaces recommendations.

We are a U.S.-based limited liability company. Our business address is listed in Section 12.

2. Information We Collect

We collect three categories of information.

A. Information you give us directly

When you visit valcour.co, request an introduction, apply to work with us, or correspond with us, we may collect:

  • Name, business email, company name, role, and phone number
  • Information you provide in a contact form, application, or email
  • Information you provide during an introductory call (which may be recorded with consent for note-taking)

B. Information we collect automatically when you visit valcour.co

When you visit our website, we automatically collect:

  • IP address, browser type, device type, and operating system
  • Pages viewed, referring URLs, and time spent on pages
  • Interactions with the site (clicks, scroll depth, form submissions)

We collect this information using cookies, pixels, and similar technologies, including:

  • Google Analytics 4 — for aggregated website analytics
  • Google Ads conversion tracking — to measure the effectiveness of marketing campaigns
  • Valcour visitor measurement — a first-party cookie (vw_id) set by valcour.co that records the pages you view on our site; see “Email engagement and link tracking” below
  • Other standard web technologies — for security, performance, and functionality

You can control cookies through your browser settings or opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

C. Information we process on behalf of our clients

When a company becomes a Valcour client and authorizes us to do so, we connect — through standard OAuth flows — to systems they already operate, such as their CRM (HubSpot, Salesforce), Google Ads, Google Analytics, LinkedIn Marketing, meeting intelligence tools, and similar platforms. Through those connections we process operational business data (for example, pipeline data, marketing campaign performance, and meeting summaries) on behalf of the client and at the client's direction.

For this data, the client is the data controller and Valcour is the processor. This information is governed by our written agreement with that client, not by this Privacy Policy. We never sell this information, and we do not use it to build advertising profiles.

D. Email engagement and link tracking

Emails sent through the Services, whether by Valcour for our own outreach or by our clients' sales teams, may include:

  • Tracked links. Links in the message pass through valcour.co on the way to their destination. Each link carries a code that identifies the message and the address it was sent to. When a link is clicked, we record the time, the link, the browser type, and a one-way hashed form of the IP address, and we set a first-party cookie (vw_id) on valcour.co that lasts up to 400 days. That cookie lets us connect later visits to valcour.co, and to client websites that use our visitor measurement, with the email address the link was sent to. Our unsubscribe links are never tracked.
  • Open tracking. A small image in the message lets us record when it is opened. Many email providers load these images automatically, so we treat an open as a weak signal.

We do not connect a click to an email address when it looks automated (for example, an email security scanner checking links), and we do not connect it at all when your browser sends a Global Privacy Control (GPC) signal; the click is still counted, without identifying you.

We use this information to tell the sender whether their message was engaged with and to help sales teams decide when and whom to follow up with. We do not sell it, and we do not use it for advertising on other websites. When one of our clients sends the email, that client controls this information and we process it on their behalf, as described in section C.

3. How We Use Information

We use information for the following purposes:

  • To operate, maintain, and improve the Services
  • To respond to inquiries, applications, and referrals
  • To deliver our contracted services to clients
  • To measure the effectiveness of our own marketing and improve our website
  • To detect, prevent, and address fraud, security incidents, and abuse
  • To comply with legal obligations

We do not sell personal information. We do not share personal information with advertisers for cross-context behavioral advertising.

4. Google Ads and Google API Services

If we use the Google Ads API to support our clients' advertising operations, our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We access client Google Ads data only with the client's explicit OAuth authorization, only to provide the agreed services to that client, and we do not transfer this data except as necessary to provide those services, comply with applicable law, or as the client directs.

5. How We Share Information

We share information only in the following limited circumstances:

  • Service providers. Vendors who provide infrastructure (hosting, databases, authentication, analytics, communications) under contract and are permitted to use information only to provide services to us. Representative providers include Vercel, Supabase, Clerk, Inngest, Nango, Google, and Anthropic.
  • Client direction. For data we process on behalf of a client, we share information as the client directs in our written agreement.
  • Legal and safety. If required by law, subpoena, or to protect the rights, property, or safety of Valcour, our clients, or others.
  • Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

We do not sell personal information.

6. How Long We Keep Information

We retain information only as long as needed for the purposes described in this policy, to comply with legal obligations, or to resolve disputes. For client operational data, retention is governed by our agreement with the client; on engagement exit, client-identifiable data is purged from our active systems within ninety (90) days, subject to legal-hold requirements.

7. Your Choices and Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or port your data, and to object to or restrict certain processing.

To exercise any of these rights, email contact@valcour.co. We will respond within the timeframes required by applicable law.

You can also:

  • Unsubscribe from marketing emails using the link at the bottom of any message
  • Adjust cookie settings in your browser, or delete the vw_id cookie
  • Send a Global Privacy Control signal from your browser: we will not connect your clicks or visits to your email address
  • Ask us to delete the engagement data we hold about you by emailing contact@valcour.co
  • Opt out of Google Analytics at tools.google.com/dlpage/gaoptout

8. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect information, including encryption in transit and at rest, role-based access controls, audit logging, and managed credential vaults. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.

9. International Users

Valcour operates from the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the U.S., which may have different data protection laws than your country of residence.

10. Children's Privacy

The Services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at contact@valcour.co.

11. Text Messages (SMS)

If you call Valcour's business line and we miss your call, we may send one text message to the number you called from, as described in our Text Messaging Terms. Reply STOP to opt out at any time, or HELP for help. Message and data rates may apply.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.

12. Contact Us

Valcour LLC

Email: contact@valcour.co

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be communicated through the website or by email where appropriate.